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Bold or italic letters count twice on LinkedIn.

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Alex Morgan

Content strategy consultant · Freelance

1h ·

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Start writing to see the analysis.

Make your key words pop, see your post the way readers will before you publish, and let AI sharpen your hook. Free, no sign-up, nothing stored.

How to write in bold on LinkedIn

  1. Write or paste your post in the editor.
  2. Select the words to highlight, then click Bold, Italic, Underline or Strikethrough.
  3. Check the preview: it shows what is visible before “…see more”.
  4. Click “Copy for LinkedIn” and paste the text into your post.

Everything for a post people read

Bold and italic that work on LinkedIn

LinkedIn has no bold button. We turn your selection into styled Unicode characters that display everywhere: mobile app, desktop, notifications.

Faithful preview, desktop and mobile

See your post the way readers do, with the “see more” fold. The first three lines decide the click: the preview shows them.

Live post health

Hook length, long paragraphs, too much bold, hashtag count: issues show up while you write.

On-demand AI assistant

Three alternative hooks, a post with breathing room, words to bold or a rewrite in the tone you choose. Nothing is applied without your approval.

Tools

Frequently asked questions

Can you write in bold on LinkedIn?

Not with a button: LinkedIn only accepts plain text. The workaround is to replace letters with their bold Unicode equivalents (𝗮, 𝗯, 𝗰…). The editor does this when you copy.

Does bold text show on mobile?

Yes. Styled Unicode characters display on the LinkedIn iOS and Android apps as well as on desktop.

Does bold text work with accented letters?

Yes. Unicode has no bold “é”: we make the letter bold and keep the accent on top. It renders correctly on most devices; some fonts shift the accent slightly.

Is bold text bad for search or accessibility?

Styled letters are not found by LinkedIn search and are poorly read by screen readers. Keep them for a few key words: the tool warns you when you use too many.

How many characters can a LinkedIn post have?

3,000 characters at most. Note that a bold or italic letter counts twice. The editor's counter counts exactly like LinkedIn.

Are my posts saved?

No. Your draft stays in your browser. Text is sent to our server only when you click an AI assistant action, and it is not kept there.